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A Brilliant New Brand

Elements of success

Since launching Crown Verity in 1991, our goal has been to make exceptional grills and accessories that bring all the performance of commercial kitchens to anyone cooking outside. Equipment that enables both professional and amateur chefs to create memorable outdoor dining experiences.

We consistently accomplish this by always ensuring the features and performance our professional customers demand can be achieved by home chefs in their back yards. It means always taking the time to listen, improve and innovate.

Thanks to the passion and dedication of our employees, we’ve quietly established a reputation for quality and dependability, carrying on my family’s tradition of excellence dating back to 1892 with the founding of the Verity Plow Company. The perfectionism of our people is the main reason ‘our reputation is (and always will be) stainless.’


This year marks two milestones for our company. First, the introduction of our new brand. New logo. New products. New features. And a renewed promise… Crown Verity will help you be ‘Brilliant Anywhere.’

Our new identity reflects not only how our current customers see us, but also how we want the world to perceive our company – the gold standard in grills. Like the chrome hood ornament on a luxury sedan, our gold crown on a grill signifies the very best in class.

We’ve also refined some design details that help communicate the premium nature of our grills. Our new wheels will feature additional spokes and elegant stainless steel hubcaps.

We believe our new positioning ‘Brilliant Anywhere’ elevates our brand to where it belongs. Crisp. Professional. Inspiring. It signifies the confidence that we will deliver a premium grill experience, one that enables whoever is cooking to perform to the very best of their abilities.

This brilliant new brand will be supported by revamped sales material, this website, as well as the first issue of our incredible new lifestyle magazine – Elements. Packed with articles, insights and recipes from chefs and grill gurus the world over, Elements is sure to inspire even the most seasoned chefs to reach new heights.

CLICK HERE to request a complementary first edition copy of Elements magazine. Please provide your full name and mailing address in the body of the email.

Elements of Change

This is an interesting time of change for all of us at Crown Verity, particularly for me. After founding and shepherding the company, I’m handing over the reins (or should I say BBQ tongs?) to our new President, Andy Incitti. Remaining on as CEO, I’ll be concentrating on innovation, product development and long-term opportunities.

Andy brings over twelve years of Finance and Operations experience in manufacturing and engineering sectors. He was the unanimous choice of our Crown Verity team and I am thrilled he is at the helm and excited for the future of our company.

We want our products to outperform and exceed our customer’s expectations. Under Andy’s leadership, this will continue to be what we focus on. We’ll continue listening to what our customers want, need and hope for when they entertain and to ensure our grills enable them to do all that and more.